Leads To You – Expertly Providing Quality Leads

Written by Stella Nicholls Award Winning business, Leads To You, uses technology and the latest digital marketing techniques to supply their clients with high quality leads across multiple sectors of the market. With the advantage of a full-time, Full stack developer onboard to address all areas from server, networks and hosting environments to databases, security, and any development needs, the business has a head start when it comes to keeping ahead of the game. The team also boasts 5 digital marketing professionals who use their expertise in providing quality leads to help customers grow their businesses. The Office is equipped […]

An Interview with…… Toby Blatchford-Tagg

Written by Tracey Duke Photography by Pip Andersen   At just 32 years old, Exeter based Toby Blatchford-Tagg has co-founded five businesses, employs over 45 staff and, by his own admission, has got there with a pure, hell bent determination. I caught up with the man behind the Lead Lab and the award nominated Lukas Barbers to talk culture, influencers and next steps.   A natural born entrepreneur, it’s clear that Toby has a gift for spotting a gap and going for it.  He has the art of telemarketing science down to a tee and has successfully placed the Lead […]

Why The Eskimos Don’t Want Your Ice – Owen Richards

Part 1. Real life sales stories from the MD of Exeter’s leading Business Development agency Each month, I’ll share some of my experiences, opinions and ideas on what bad sales people do so you can be sure to avoid these mistakes. This month we’re starting with the dreaded phrase: “How are you today?” “Hi. It’s Sam calling from ABC, how are you today?” are words that have never inspired me to engage in a conversation with sales person. This phrase reeks of insincerity and I’m bored of being asked this when, to be frank, the answer doesn’t really matter at all. […]

A Breath Of Fresh Air For The Telemarketing Industry

Air Marketing Group has been running in central Exeter for little over 16 months now. At Brittany House you’ll find Managing Director, Owen Richards, and his tight-knit team working on outbound business development campaigns for clients all over the world.  Not bad going, considering they opened their doors on the 7th of March 2016. The company provide B2B lead generation, telemarketing and outbound business development services to businesses of all sizes, across a myriad of sectors.  Owen was originally a large part of building Air’s partner company, Forrest Marketing Group (FMG), in Australia. He then decided with the help of […]

Interesting Stats about Selling that every Sales Rep should know

Must Know Sales Stats: 1. The best time to cold call is between 4:00-5:00pm. The second best is 8:00-10:00am. The worst times are 11:00am and 2:00pm. (InsideSales and Kellogg School of Business) 2. Thursday is the best day to prospect. Wednesday is the second best day. Tuesday is the worst day. (InsideSales) 3. In 2007 it took an average of 3.68 cold call attempts to reach a prospect. Today it takes 8 attempts. (TeleNet and Ovation Sales Group) 4. 80% of sales require 5 follow-up calls after the meeting. 44% of sales people give up after 1 follow-up. (The Marketing […]

11 TIPS to Be a Better Salesperson

So you want to know how to be a better salesperson? I’m going to share some tips to help you not just to be a better salesperson, but to be a salesperson that your customers will love. It’s commonly debated whether the skills for being a super-duper salesperson can be learned, or are they just part of your very being.  What do you think?  Do you often wonder what it will take for you to be a better salesperson?  On a day when you can’t seem to close a single deal, it feels like you’re pushing treacle uphill and nothing is […]

SALES TIPS: 10 ways to make absolutely sure your customers come back

Building customer loyalty is essential for success in business.  Acquiring new customers is essential, but if that’s all we ever focussed on, it’d be tough on your sales team as well as your marketing budget. Acquisition vs Retention? Econsultancy did a customer loyalty study which showed businesses are only 5-25% likely to sell to a brand new customer, but are 65% likely to sell to an existing customer.  So it follows that we need to look after the customers we acquire extremely well.  In fact, we need to make sure they fall in love with our products, service, systems and processes.  We need […]

The most effective way to close your sales pitch (works every time)

Many professions are categorised as ‘skilled’ but often sales is missed off that list.  Why?  I honestly have no idea, other than those who come up with these lists have never sold anything.  Sales is tough isn’t it – I’d definitely describe sales as a skilled profession. There’s so many things to get right before you can even attempt to close the sale.  Have you connected with the customer and built enough rapport?  Do you understand enough about their pain points and challenges?  Does your product solve their challenges? If you’ve ever been on a sales training course (and I’m sure most […]

Sales People………………STOP TALKING!

There used to be one single method for determining a good sales person. One single ability that would be seen as the key to success in sales. “Oh that person is a good sales person because they can……” “Talk the talk” People who were confident speaking, who had charisma and charm instantly found success in sales. They were able to convince anyone to buy anything using words to manipulate their prospects into buying. Times have changed….significantly! We now live in a time where our prospects and customers have more information than ever before. They now know your products, they know […]