A NEW INITIATIVE FOR ANYONE INVOLVED IN MARKETING IN THE SOUTH WEST HAS BEEN SET UP BY TWO LOCAL MARKETERS: SIMON BESLEY FROM DEVON-BASED INNOVATIVE PRINT COMPANY NEWTON PRINT AND LIZZIE HARDY FROM LEADING SOUTH WEST PROBIOTIC MANUFACTURER ‘PROTEXIN’. “We love talking about marketing” says Simon, “and have spent many a happy phone call and meeting chatting about ideas to help boost our own brands and businesses. We then thought it would be nice to have a bigger local network of people to be able to bounce off. “After searching through all the networking opportunities available in the South West […]

12 Marketing Planning Tips For Devon Based Businesses

Grow Exeter, Rame Marketing

When it comes to your annual holiday you want to make sure it all goes smoothly, and why not, it’s the culmination of 12 months hard slog. A chance to put your feet up, relax and re-charge. Generally, you spend time working out where you want to go and when, how you’ll get there and what you’ll do when you arrive. It’s all about minimising the risk of anything going wrong and maximising the enjoyment you’ll get out of the adventure. But too many companies don’t put the same amount of time and effort into marketing planning to ensure their business […]

Cinema Goers Boost UK Economy

Who would have thought that sitting in the dark, popcorn and chocolate close to hand, watching a film that I have been looking forward to for ages, would make the difference to the Gross Domestic Product statistics for this quarter April – June 2017 which grew slightly by 0.3% over all. Now that sounded like a bit of a mouthful to me to at first, but on doing a bit of research I realised that it is all about the UK economy and how it is faring at the moment. With the box office successes of Pirates of the Caribbean: […]

Flybe Deluged with Apples

Leading regional airline hosts first ever ‘Flybe Knowledge’ session with leading Exeter taxi company Flybe, Europe’s largest regional airline, was deluged by scores of local taxi drivers working for Apple Taxi Central) as over 100 cabbies took time out to learn more about one of their largest corporate clients and hear about the new ‘Flybe Knowledge’ programme. This is designed to give those taking part the opportunity to learn about the company and become experts on the routes and services the airline operates to and from Exeter Airport. It was a meeting of like minds with two of the South West’s […]

£3.5m Build Centre Opens At Trago Newton Abbot

The eagerly awaited new £3.5m ‘Build Centre’ opened at Trago’s landmark Newton Abbot site on Wednesday 26th July 2017. The Trago Build Centre is a purpose-built stand-alone retail facility, adjacent to the main store and comprises 2,088 square meters (22,475 square feet) of building materials, tools and work wear. In addition, there is an external stock yard of 1,209 square metres (13,000 square feet) offering a comprehensive range of heavy-sided goods. Geared towards the construction and building trade, there is also an expanded range for Trago’s DIY customers. DIY products currently account for approximately 20% of the discount retailer’s turnover. […]

Royal Clarence – Plans Revealed

The Royal Clarence: Public Consultation of Plans (Tuesday 25 July 2017)  Following the devastation of The Royal Clarence Hotel in October 2016 and months of careful deconstruction that have taken place since, the first plans will be put forward this week when outlines for the external façade are shared with the people of Exeter.  A public consultation for external plans will take place at St Martins Church in Cathedral Close between 2-8pm on Wednesday 26 July, open to all and with feedback forms available for visitors. As pledged by owner Andrew Brownsword at the time of the fire, the new […]

Exeter Chiefs Sign Van Der Sluys

Exeter Chiefs have bolstered their squad ahead of the new 2017/18 season with the acquisition of powerful South African lock Wilhelm van der Sluys. The 25-year-old forward heads to Sandy Park on a one-year deal from Super Rugby side, the Kings, and becomes Rob Baxter’s sixth new addition of the summer, joining the English champions along with James Freeman, Matt Kvesic, Tom O’Flaherty, Toby Salmon and Nic White. Born in Paarl, van der Sluys attended the local High School before moving onto the University of Stellenbosch, where he played for Maties Rugby Club. Also part of the Western Province, he […]

Interesting Stats about Selling that every Sales Rep should know

Must Know Sales Stats: 1. The best time to cold call is between 4:00-5:00pm. The second best is 8:00-10:00am. The worst times are 11:00am and 2:00pm. (InsideSales and Kellogg School of Business) 2. Thursday is the best day to prospect. Wednesday is the second best day. Tuesday is the worst day. (InsideSales) 3. In 2007 it took an average of 3.68 cold call attempts to reach a prospect. Today it takes 8 attempts. (TeleNet and Ovation Sales Group) 4. 80% of sales require 5 follow-up calls after the meeting. 44% of sales people give up after 1 follow-up. (The Marketing […]

A Professional Approach To Matchmaking

Dating for so many people explains it, as a jungle out there, and they don’t have the confidence or self-esteem or even feel comfortable with themselves to meet others and the internet doesn’t help, it makes them feel more insular and lonely.  Being with others gives us a sense of belonging and love.  In the UK this is a real issue, in fact Britain is the capital of Europe for Loneliness. Online dating and social networking, in so many eyes, creates, short, sharp engagements that involve minimal commitment.  One thing the internet will never do, no matter how sophisticated its […]

Changes To Debt Claims – Don’t Get Left Behind

On 1 October 2017, the Pre-Action Protocol for Debt Claims (the “Protocol”) will come into force. The Protocol will apply to any business, including sole traders and public bodies, (the “Creditor”) looking to bring a claim against an individual or a sole trader (the “Debtor”). It does not apply to: business to business debts (unless the debtor is a sole trader); claims where the debt is covered by another Pre-Action Protocol (for instance Mortgage Arrears); and claims issued by Her Majesty’s Revenue and Customs  (Claims for the Recovery of Taxes and Duties). The Protocol has four aims: to encourage early […]