The Power of Play

Written by Tracey Duke, Photography by Mike Alsford In a world where deadlines, bottomline figures and the constant pressure to perform is King, how  do we find time to address the importance of mental health in the work place? We caught up with Lego’s Senior Global Social Media Manager; James Poulter, during his recent visit to Exeter, to talk creativity, mindfulness and the power of play. Thanks so much for taking some time out of your day.  I know you have just a short time before heading back to London, so let’s jump straight in and talk playfulness in the […]

Interview with Roastworks Coffee – Building A Brand

Photographs by PIP ANDERSEN At 33, Will Little; down to earth and humble as you like, heads up a Devon based coffee company that exports to ten countries across the globe. Despite their success, it’s not about the money he tells editor Tracey Duke. On a beautiful summer’s evening, Will Little and I meet for coffee and a beer in Exeter’s oh so hipster; Hotel Du Vin.  With his jeans, trainers, floppy hair, beautiful English accent and deep rooted core values, he’s about as far from the corporate image as you can get. So tell me about you Will. How […]

Dazed and Infused: Meet Powderkeg’s Newest Beer!

Devon’s freshest and most exciting brewery is releasing a particularly special this Autumn. “6ixes & 7evens” is a West Coast Amber Ale, or at least that’s the closest recognisable description they can offer for this uniquely different beer. The name refers to the precise muddle of six malts and seven hops that go into building the complex layers of flavour in what is a big and bold beer. It also reflects Powderkeg’s typically playful plan to brew something that is in no way sensible, only loosely categorisable and designed to leave the drinker somewhat discombobulated. The six malts used, including […]

Design’s a Walk in the Park for The Gro Company

It comes with great excitement that The Gro Company, the UK’s leading baby sleep brand, announces the arrival of Amy Walker as Design Manager. Amy’s appointment will see her create fluid collections with a unique and recognisable handwriting for the Gro brand that families have become to know and love over the past 17 years. Amy brings with her over 10 years’ experience and joins the team from Lazy Jacks, a successful lifestyle brand in Devon, where she was the Senior Designer. Before that Amy worked for hugely influential brands including Reebok and Weird Fish. Amy’s experience lies in creating […]

Protection and Exploitation of a name using Trademark Law: Jose Mourinho

A trademark is reportedly holding up the appointment of Jose Mourinho at Manchester United. In an unusual situation, the media have suggested the deal is being delayed because Chelsea Football Club own, amongst others, the European Trademark to the name ‘Jose Mourinho’ in five classes of goods, which runs until 2025. Of course, Jose still has the right to use his own name but Chelsea own the rights to using his name or image on certain items; effectively merchandising rights which Chelsea retain and presumably continue to profit from. So, if the reports are true, what’s the issue? Trademark registration […]

Branding your family business

Successful use of ‘family’ in marketing and branding appears to correlate with how actively involved family members are in the day-to-day running of the firm. Some industries might also be better suited to branding as a family business, for example, wines, luxury and artisan products where craftsmanship and heritage are valued. Those family businesses that believe marketing and branding are merely about the external image of the firm are certainly taking some risks with their hard earned reputation. Marketing, customer experience and branding represents your company in its entirety and how your customers and competitors perceive and experience it. Effective […]